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Cloud NAS

Cloud NAS

About Imagination

Imagination is totally committed to being a creative agency in everything that they do.  There is only so long that a business or a consumer brand can be slimmed down, re-engineered, streamlined, out-sourced or procurement reviewed. Sooner or later the removal of waste has to be replaced by the addition of value. That's where we come in. The ability to create ideas and opportunities that in turn creates profits.

Wherever you look in the consumer world, brands are increasingly valued by the experiences they offer, not by the messages they project. Sceptical consumers don’t want to listen to what brands say, they want to experience how they behave.  Imagination have moved from the world of USP (unique selling proposition) to UExP (unique experience proposition). At Imagination we are experts in creating experiences for brands that create more memories than any message.

Challenges

Exponential Data Growth
Need To Distribute Content Globally
Desire To Reduce Cost & Management Time
Need To Improve DR / BCP Capabilities
 

Solution

Physical & VIrtual Cloud NAS Appliances
A Single, Globally Available Cloud Storage Pool
Removal Of Tape Backup And Archive
Centrally Managed Local Storage Appliances
 

Results

Reduced Cost & Complexity Of Storage
Ability To Increase Deployment Speeds
Enhancement Of RPO / RTO's
Predictable Capacity Planning & Costs
 

The Challenge

As an organisation Imagination has grown organically, likewise so has their storage infrastructure, with a combination of high end and bespoke storage systems deployed across their global locations.  Traditionally Imagination have used on-premise storage solutions, with some isolated silos of Cloud storage in use for specific project work.  

As the storage infrastructure has grown in volume (around 2TB per month in the UK alone) as has its complexity, making it time consuming and inefficient to manage.  Expensive tier one storage was being used to house what was effectively archive data due to the amount of time it takes to retrieve data from tape.  As the company expands on its use of 4K and 8K video these issues will only worsen.

The overall cost of managing Imaginations storage environment was becoming unmanageable, equally, being an events driven business, the availability of Imaginations data is a top priority.  The ability to create content in one location and then distribute that on a global scale on demand was something that the business were looking to achieve to streamline the way in which they operate - traditional storage approaches made that almost impossible.

 

The Solution

Imagination looked at alternative delivery approaches but what quickly became clear was that leveraging the power and scale of Cloud storage was the most sustainable long-term strategy. Cloud storage alone does not provide a silver bullet though – considerations need to be made regarding access, performance and the ability to collaborate on documents - things that can only be delivered by using a Cloud storage gateway (CSG).

Imagination considered a number of alternative solutions (Panzura and Amazons storage appliance) but felt that none were mature enough, or carried the depth of features that was available through the Nasuni platform.  Following an extensive global proof of concept, Nephos and Nasuni were selected as the preferred storage solution moving forward by Imagination.

The scope of the project involved Nephos’ deployment of the Nasuni solution across 19 of Imaginations global locations, with a combination of physical and virtual Cloud integrated storage appliances, linked to Imaginations Amazon Web Services (AWS) infrastructure to provide a single global storage pool.

 

The Benefits

The Nasuni solution deployed by Nephos Technologies provides some key features

  • Local file access performance at branch locations
  • Consistent backup of global data sets
  • A global file system to enable collaboration
  • A platform that enables in place upgrades and on-demand capacity increases

The Nasuni solution that Nephos Technologies has provided to Imagination has led the business to realise significant benefits that traditional storage approaches could not deliver:

  • The ability to scale at pace on a regional basis
  • Increased speed to market when bringing new services or locations online
  • A platform that can support future use of 4K and 8K video content without constant capital investments
  • Simplifying capacity planning by removing the physical and commercial constraints of traditional storage
  • The ability to simply move users and workloads without the cost and complexity of forklift upgrades

 

Real World Results

The ability to scale at pace on a regional basis

Increased speed to market when bringing new services or locations online

A platform that can support future use of 4K and 8K video content without constant capital investments

Simplifying capacity planning by removing the physical and commercial constraints of traditional storage

The ability to simply move users and workloads without the cost and complexity of forklift upgrades

About Nephos Technologies

Nephos Technologies is an independent Systems Integrator for the Next Generation Data Center; providing consultancy, management and technology services to organisations seeking to utilise cloud technologies and economics, whether that is on-site, off-site or a hybrid based approach

 

News And Events

London 01.03.2017 - Nephos Technologies, a leading independent provider of next generation datacenter infrastructure, has been selected by UK architectural practice, Glenn Howells Architects (GHA), to deliver a next generation infrastructure, based on hyper-converged, Cl

LONDON 06.02.2017 - Nephos Technologies, a leading independent provider of next generation datacenter infrastructure, has been selected by international engineering firm, Holmes, to deliver a centralised, Cloud-integrated storage system to enable global collaboration.

IRVINE, CA– August 20, 2015 (GLOBE NEWSWIRE) AllDigital (OTC:ADGL) is pleased to announce that its video workflow product, AllDigital Brevity, will be on display at IBC-2015 in Amsterdam from September 11th to 15th at the Micro

Nephos Technologies has been Shortlisted by CIO Review for the 20 Most Promising Storage

London, LDN (April 25th, 2013) - Nephos Technologies, a leader in Cloud Services Brokerage, is proud to announce that it has been included as one of only four “Cool Vendors” by leading analyst Gartner in their “Cool Vendors in Cloud Services Brokerage, 2013” report published on 18 April 2013 by Tiffani Bova, Daryl C. Plummer, et al.

Unstructured data is being generated at exponential rates, generating real value for those that can analyse it, with the compute power needed to process it rising too.  This combination makes it vital to find new, more scalable ways of storing and protecting that data.

Join Nephos Technologies and some of our leading partners at a half day event where we'll be discussing the evolution of the datacenter, and how new disruptive technologies are giving enterprise organisations a more efficient and sustainable datacenter infrastructure.

28 Aug 2015

IBC, Amsterdam 2015

Nephos Technologies, recently recognised by CIO Review magazine as one of the worlds top 20 Storage Solution Providers, will be present at this years IBC conference in Amsterdam, working alongside our partners Cleversafe and AllDigital to discuss how your organisation can benefit from our experti

This event is aimed at organisations that may be looking to create global file systems, enable collaboration, simplify their branch office environment or may just be looking for a new way to reduce the on-going costs of their storage infrastructure.