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Private Cloud Storage

Private Cloud Storage

About TBWA

TBWA is part of Omnicom, a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

The company creates and manages brand behavior through Disruptive Ideas brought to life across the Media Arts landscape. Their focus as a full service advertising agency is not only to be the best agency network but also to be one of the most creative companies in the world. This goal is ambitious, and has proven to be a catalyst in uniting over 11,100 people, operating in 323 agencies, in 97 different countries.

Ranked as a top-10 worldwide advertising agency and was recognized by Advertising Age in 2010 as the "Best International Network of the Decade." Fast Company magazine placed the company 24th on its 2009 list of “The World’s 50 Most Innovative Companies" and as an Innovation All-Star in 2010.


Aging Existing Estate
Explosion In Data Storage
Understanding impact of Cloud -vs- In-House IT
Getting Independent Expert Advice


Independent Cloud Partner
Globally Available Private Cloud Storage Pool
8x9's Data Reliability
Clear and Predictable Cost for Storage Growth


Simplification of Storage Infrastructure
Collaboration Through Global Name Space
Reduced Burden on Local IT Resources
Identfied Over $4.5m in Cost Savings

The Challenge

As a global advertising agency network, the company has grown through acquisition, leaving varied systems for storage, backup and archive of data across the globe.  This is inefficient in terms of management, but as storage volumes continue to grow the cost of delivering storage at petabyte scale with traditional technologies becomes unsustainable - within the companies environment it was estimated that 20-30% of the data stored was duplicated across storage platforms, compounded by the use of traditional replication and offsite protection.  

Acknowledging the need to bring commonality to this environment to overcome these challenges and enable collaboration on a global scale, the company's embarked on a transformational programme to bring together one globally available storage platform that could enable collaboration, simplify storage operations (like backup) and reduce their cost base.

This was by no means a small task, with advertising agency groups with such scale proving to be extremely complex, particularly when considering the diverse nature of network and infrastructure environments, desktop platforms (circa 80% Apple Mac), file types and storage volumes.

Cloud, in one form or another, seemed to be the logical solution, but when centralising such large volumes of data, making it available to branch sites without the use of technologies like DFSR poses another challenge.  Like most organisations this approach was breaking new ground for the company so finding a partner that understood the commercial and technical challenges to delivering such a solution was key to the successful delivery of the project.


The Nephos Solution

As the company embarked on their European IT consolidation project, they were looking for independent technical and commercial support to deliver a Cloud storage platform that could meet the demands of the companies growing storage needs. 

Nephos Technologies were selected by the company as their partner of choice for their transformation programme.

The company worked closely with Nephos, initially on a consulting basis, to develop a strategy and business case for a Europe wide Cloud storage infrastructure; considering the underlying Cloud storage platform, access to it, data backup and recovery as well as the workflow of data within a globally distributed environment. 

Based on the commercial and technical requirements, Nephos’ recommended strategy was to create a private Cloud storage infrastructure, built on object storage, for Europe.  After conducting reviews with the leading vendors, alongside the company’s requirements, Nephos recommended a solution built on technologies from Cleversafe and Nasuni.

After an intensive proof of concept and testing programme, Nephos recommended approach was approved as the group standard for storage, delivering distributed storage to sites in Europe, APAC and the Americas at Petabyte scale.


Why Nephos?

One of the biggest challenges for any organisation moving to the Cloud is selecting the right partner, for our customer that partner was Nephos, selected because they demonstrated:

  • Expertise: working with market leaders, with real world experience
  • Independence:  no preconceived ideas with a technology choice based on TBWA’s requirements rather than trying to fit the requirements to a technology
  • Integration:  the ability to bring together disparate point products to deliver an overall solution
  • Single Point of Contact:  Nephos provided a single point of contact, working as an extension of TBWAs IT department

Real World Results

A globally available storage pool

Collaboration platform through single name space

Consistent branch office backup and protection

Potential savings of $4.5m on storage over 5 years

Clear and predictable costs for growth

About Nephos Technologies

Nephos Technologies is an independent Systems Integrator for the Next Generation Data Center; providing consultancy, management and technology services to organisations seeking to utilise cloud technologies and economics, whether that is on-site, off-site or a hybrid based approach


Keep In Touch

  •   [email protected]
  •   +44 8453 104 105
  •   Central Working, 2 Kingdom Street, London, W2

News And Events

London 01.03.2017 - Nephos Technologies, a leading independent provider of next generation datacenter infrastructure, has been selected by UK architectural practice, Glenn Howells Architects (GHA), to deliver a next generation infrastructure, based on hyper-converged, Cl

LONDON 06.02.2017 - Nephos Technologies, a leading independent provider of next generation datacenter infrastructure, has been selected by international engineering firm, Holmes, to deliver a centralised, Cloud-integrated storage system to enable global collaboration.

IRVINE, CA– August 20, 2015 (GLOBE NEWSWIRE) AllDigital (OTC:ADGL) is pleased to announce that its video workflow product, AllDigital Brevity, will be on display at IBC-2015 in Amsterdam from September 11th to 15th at the Micro

Nephos Technologies has been Shortlisted by CIO Review for the 20 Most Promising Storage

London, LDN (April 25th, 2013) - Nephos Technologies, a leader in Cloud Services Brokerage, is proud to announce that it has been included as one of only four “Cool Vendors” by leading analyst Gartner in their “Cool Vendors in Cloud Services Brokerage, 2013” report published on 18 April 2013 by Tiffani Bova, Daryl C. Plummer, et al.

Nephos Technologies are hosting an exclusive breakfast roundtable with our partners Morpheus Data, to discuss Cloud management, orchestration and automation and how together, we can overcome some of the challenges that arrise from trying to deliver a Cloud first strategy.

File data continues to grow and spread across the enterprise creating a massive file sprawl problem. Until now, legacy technologies like distribution, replication, WAN acceleration and storage tiering have been used to deal with the problem – with limited success and at great expense. 

Nephos Technologies, along with our partner Cloudian, held a brief webinar to introduce the Cloudian Hyperstore platform, and to introduce the use of object storage as a platform to support the exponential unstructured data growth faced by many of todays organisations.

File data continues to grow and spread across the enterprise creating a massive file sprawl problem. Until now, legacy technologies like distribution, replication, WAN acceleration and storage tiering have been used to deal with the problem – with limited success and at great expense.

Live Webinar | Tuesday, 29 June | 10:00 a.m. GMT

Nephos Defined: Get Hands on Experience Delivering Enterprise File Services in Microsoft Azure

Unstructured data is being generated at exponential rates, generating real value for those that can analyse it, with the compute power needed to process it rising too.  This combination makes it vital to find new, more scalable ways of storing and protecting that data.

Join Nephos Technologies and some of our leading partners at a half day event where we'll be discussing the evolution of the datacenter, and how new disruptive technologies are giving enterprise organisations a more efficient and sustainable datacenter infrastructure.

28 Aug 2015

IBC, Amsterdam 2015

Nephos Technologies, recently recognised by CIO Review magazine as one of the worlds top 20 Storage Solution Providers, will be present at this years IBC conference in Amsterdam, working alongside our partners Cleversafe and AllDigital to discuss how your organisation can benefit from our experti

This event is aimed at organisations that may be looking to create global file systems, enable collaboration, simplify their branch office environment or may just be looking for a new way to reduce the on-going costs of their storage infrastructure.